STAFFONLY

STAFFONLY is an energetic contemporary menswear brand established in London. Two creative minds and lifelong friends, Shimo Zhou and Une Yea, have been working and learning closely since the debut of their first collection in 2015, after their graduation from LCF and RCA respectively.

STAFFONLY illustrates unlimited imaginations which beyond the word itself. They focus on the logic hidden from the appearance and the sense of communal recognition from the groups and communities. The development on the fresh concept and identity is the essential first step in the symbiotic design process. It leads to a series of curated materials and colors choices for an ironic and provocative take on fashion that is enhanced by functional and sculpted silhouettes. They visualized that ” a STAFFONLY man always has an abundance of curiosity and a sense of humor, and he is willing to break the boundaries and to explore the unknown era of the world.”

DESIGNER

Shimo Zhou

Graduated from London College of Fashion BA womenswear in 2013 then obtained a distintion degree in MA menswear in 2015. She has worked in several fashion houses includes Alexander McQueen / Erdem during her study in London.

Une Yea

Received the MA degree in accessory design from the Royal College of Art in London and shown her graduation collection as finale on the graduation show. Her design always containing sharp ideas and avant-garde appearance. She won the “Best Fashion Item” in paris “Who’s Next” 2014 fashion award. She worked as menswear designer in Armani headquarter in milan before established the brand.

S/S 2021

WORKATION, 是一种工作与度假纠缠的量子态。
STAFFONLY的2021春豆系列,亦是品牌推出的第10个季度。在这个系列中他们回望了品牌关于办公室文化的本源,描绘了一群办公室职员充满古怪趣味与奇思妙想的日常生活。
[A workation is a vacation that allows you to work integrating elements of leisure that let you unwind,relax and be more productive. J
「度假」和「工作」, 看似矛盾的两个概念在千禧年的第二个十年发生了碰撞:
在日复一日的案牍劳形中,只要想象力的通道依旧畅通,那么一边办公一边「度假]就存在可能。选择一个「旅行目的地」, 保持网络畅通,闭上眼睛。再次峥开双眼,面前是马尔代夫的鱼群,或是雷克雅未克的极光,透过办公室隔间和百叶窗,这些画面仿若超音速地向你袭来,把办公室中的你和干里之外的世界联系在了一起,质疑着我们对于时空本质的感知方式。回车键、细条纹、打印错误、工作牌··的虚拟画面短暂地相融,这和防紫外线的棉质衬衫面料、环保轻薄的机能尼龙、自然轻薄的拉菲草一起,编织而成了的Workation职员形象,平衡了恰好处的度假线索和舒适的穿着体验与功能性。·来自办公室的共同印象使真实和脑海中浓淡不同的白就像是老化速率不同的家具一般,偶然交错拼接在一起,这些秩序感的色块构成了西装夹克和衬衫的属于办公室的第一印象;那些带着海浪和椰林的印花则勾起了理想中的诗意远望;常被人忽视的那些带有刻板方格的地毯织纹
堂而皇之出现在明处;而层层叠叠的文件夹和标签页形状充当了实用主义人士的爱用品,与自带热带气息的蝴蝶兰胸针相映成趣。会议室角落里复印机传出的「咔嗒」提示着耗材用尽,屏幕上的鹅黄色便利贴,摞成一堆的或崭新或泛黄的A4纸,电子设备中性灰的塑料外壳,翡翠绿带有白色网格线和数字的切割版,屏幕上闪着刻板蓝光的文件夹···这些职业生活中的寻常物什勾勒出属于职员的一方天地。此刻漂白的真实能与托斯卡纳原野上风吹麦浪的惬意虚影无缝对接,共同形成你脑中独一无二的理想工作环境。极富蒙太奇效果的画面在STAFONLY特有的幽默下共存,散发出一种属于新时代的STAFF气息。只要你愿意,按下 Enter键,随时都能走进员工专属的世外桃源。