STAFFONLY

STAFFONLY is an energetic contemporary menswear brand established in London. Two creative minds and lifelong friends, Shimo Zhou and Une Yea, have been working and learning closely since the debut of their first collection in 2015, after their graduation from LCF and RCA respectively.

STAFFONLY illustrates unlimited imaginations which beyond the word itself. They focus on the logic hidden from the appearance and the sense of communal recognition from the groups and communities. The development on the fresh concept and identity is the essential first step in the symbiotic design process. It leads to a series of curated materials and colors choices for an ironic and provocative take on fashion that is enhanced by functional and sculpted silhouettes. They visualized that ” a STAFFONLY man always has an abundance of curiosity and a sense of humor, and he is willing to break the boundaries and to explore the unknown era of the world.”

DESIGNER

Shimo Zhou

Graduated from London College of Fashion BA womenswear in 2013 then obtained a distintion degree in MA menswear in 2015. She has worked in several fashion houses includes Alexander McQueen / Erdem during her study in London.

Une Yea

Received the MA degree in accessory design from the Royal College of Art in London and shown her graduation collection as finale on the graduation show. Her design always containing sharp ideas and avant-garde appearance. She won the “Best Fashion Item” in paris “Who’s Next” 2014 fashion award. She worked as menswear designer in Armani headquarter in milan before established the brand.

A/W 2020

STAFFONLY在2020秋冬系列中化身为一位具有探索精神的小说家。即便拥有丰富的阅历和不同寻常的思维结构,如同众多的创作者一样,他的写作过程并不是一帆⻛顺的。
小说家与想象力的关系就像金酒和汤力水一样微妙且复杂,或成为想象力的囚徒,或驾临其上。小说家每一刻都在 和想象力博弈,写作焦虑和障碍多少伴随在他们的周围,写不出或写的出都是一种忐忑的未知。真实永远停留 在语言的绝境里,它是想象的后代。真实作为一个幻影、一个梦境、一个拟象,它传递出简洁而又迷离的眼波, 引诱小说家永不气馁。
STAFFONLY的设计师们在创作过程中也在经历这些,他们以相近的方式构筑自己想象力的纪念碑。在2020 秋冬系列中,他们通过特有的表达方式,模拟了想象力和真实的模糊边界。他们或多或少的在艺术家DAVID SPRIGGS的装置作品中感应到了神奇的共鸣。大量的荆棘状的结构从服装的各个⻆落生⻓出来,模糊了结构之间的结界;而ULTRASUEDE® 提供的高科技超纤人造革材料则强化了这种共生感:同样,效果和幻想集提供了2020年秋/冬系列照片逼真的空白的独特建模。柔软又挺括的类麂皮质 感表面带有特殊的雾面肌理,配合着激光切割下锋利又柔和的边缘交叠,服装的边缘柔化在动态与静态之隙。
想象力在这个系列里留下了隐约的踪迹,四芒星从潘多拉魔盒中逸出,它象征着想象力迸发瞬间,以及永恒的希望。在那些⻄装和衬衫的暗袋,水手帽的绳端和繁复花纹的披毯 上你都能觅得它们的印痕——想象力产生的瞬间就是四芒星闪亮的时刻。