XU ZHI is a London-based luxury label with a contemporary attitude to both aesthetic and craftsmanship. Founded in 2014, the approach from the start has been focused on simplicity through intricacy, projecting an unmistakable level of quality for both the trained and untrained eye. With material innovation at the heart of every piece, XU ZHI not only creates designs synonymous with the brand, but has also developed a construction technique unique to the atelier. This has resulted in niche and retail success, resonating in both European and Asian markets. As well as this, XU ZHI continues to experiment with both material and technique, showcasing collections in London, Paris, Milan and China. The brand is currently stocked globally in top boutiques with stockist list growing each season.


Xuzhi Chen is a fashion designer graduating from Central Saint Martins with a BA degree in Womenswear Design course and once worked at J.W.Anderson and Craig Green. In 2014, he established his own fashion brand XU ZHI in London. With its exquisite design and unique technique, the brand has received unanimous recognition within the industry in a short period of time. The designer himself has been nominated for LVMH Prize, International Woolmark Prize, H&M Design Award and many other significant fashion design awards. In 2017, Xuzhi Chen was named by Forbes as the receiver of magazine’s 30 Under 30 list in Asia area.