SOFT PEOPLE AREA

SOFT PEOPLE AREA 是 SPA HOME 工 作室 于 2018 年成立的囊括太阳眼镜、光学眼镜 及 眼镜配饰的眼镜品牌。SOFT PEOPLE AREA 每一个系列都在创造一个环境:关于视 觉,关 于音乐,关于生活…每一个系列的元素 叠加, 都将丰富我们建立的虚拟世界,就像游 戏虚拟人生中一样,完全架构出属于“ SPA ”的世 界。SOFT PEOPLE AREA 产 品的核心是材料的混合,是佩戴感与视觉感的混 合。建立社区文化,用自己的语言与消费者相 处。SPA 最终将是一个流动性与包容性的当代 品牌。

A/W 2022

Pop culture has been labeled with different objects, events, and creatures at a given point in time. Pop is changing, it exists only in each moment, but the attributes are unified. SOFT PEOPLE AREA-POP LIFE Collections focus on the current Pop culture, absorbing inspiration and elements from social media, music, movies. Through the integration of SPA Home, the current pop style is fixed in eyewear, jewelry, and even crafts. POP LIFE 2022 covers sports eyewear, optical eyewear,plate eyewear and other items, taking colors, silhouettes and material elements from hip-hop music and the trend of futurism to make the eyewear itself fit the current pop life.But through the unique design of the temples、mild color selections, this collection get rid of the “group imitation”, interpreting the SPA personality.

流行文化在每个时期都被标签在不同的物件,事件,人物上。流行是变化的,它只存在于 每个当下,但是属性却又是统一的。SOFT PEOPLE AREA—POP LIFE系列聚焦当下流行文 化,即从互联网、音乐、电影等诸多媒介之中汲取了灵感与元素,通过spa home的融合,将 属于当下的流行文化风格定格在眼镜、首饰、甚至是工艺品。
POP LIFE 2022 系列涵盖了运动眼镜、光学眼镜、板材眼镜等多类单品, 从嘻哈音乐 以及当下的未来主义浪潮中提取色彩、廓形、材质等元素,使眼镜本身贴合当下的流行生活。 但通过独特的镜腿设计、温和的色彩选择,使该系列单品跳脱流行的“群体模仿”,诠释 SPA 性格。