Xiao Li produces 3 seasons a year and showcases at London Fashion Week. The brand has an impressive list of stocklists, including Lane Crawford, Leclaireur, Dover Street Market, H-Lorenzo, I.T and is growing her international reach each season.

In the next couple of season we aim to establish the brand more strongly internationally by grown the reach of the brand both in the press attention received and by improving the list of stocklists.

We also would like to develop the knitwear aspect of the brand as this was one of the foundations of the brand. And thirdly we would like to work towards becoming eco friendly brand, limiting our impact on the planet as much as possible. We would like this point to become a selling point of the brand.


Xiao Li is a Chinese designer who launched her eponymous label in London in 2015 after studying BA Fashion Womenswear at London College of Fashion and graduating with a Masters in Womenswear Knitwear from the Royal College of Art in 2013.

She began attracting attention in 2012, when her structured, bubble gum knitted garments won the Pitti Filati ‘Feel the Yarn’ competition, an award for innovative knitwear. The following year, she won both the Loro Piana Award for Best Knitwear Collection and the International Talent Support Diesel Award – an accolade that led to a seven piece capsule collection in collaboration with Diesel and sold exclusively at 10 Corso Como. And she was also listed on the BOF 500 and Forbes Pushing the boundaries of knitwear, Xiao Li is best known for her witty commentary on the current fashion system, using colourful, voluminous shapes, and innovative yarns and textures.