DIA Creative Communications launched the project “TUBE SHOWROOM” since 2015, it aims to present the power of young designer, with both design attitude and international vision in the fashion industry. TUBE SHOWROOM differs the traditional sense of showroom, which is not only shows the brand concept of “unique design”, but also takes connecting designers and media with the supreme sales channel as the core mission to find the most effective promotions and suitable platforms for the brand, offer a better way for consumers to find out the brand that presents their own personality. Twice a year in Shanghai Fashion Week, we gather designer brands in various categories such as clothing, accessories and lifestyle, presenting the core concept and latest products of each brand by exhibition in independent space.
TUBE combines words “shower room” and “showroom” to create the TUBE SHOWEROOM, the birth of the this brand is not only represent the bathroom in the sense of word, but also the yearn of the better lifestyle and attitude, which symbolizes the epitome of people who pursuing the “interesting” life. The loungewear series was collaborated with independent designer brand STAFFONLY, which is the premier debut of TUBE SHOWROOM production, and it has been cooperating for two seasons by now.
蛋内部的形态是其实是最适合形容每一个人在家的状 态的。我们卸下外壳，进入身心双重的放松中，享受 和自己度过的时光，舒适而温暖。这也是我们 Loungewear系列想要带给客人感受。所以在无论 是从版型、颜色还是面料的选择上，我们都尽可能的 考虑去满足更干的客群需求。除了有舒适度极高、能 够在家穿着和使用的产品之外，设计师也为大家准备 了即使穿着出门拿快递、遛狗、吃brunch、见朋 友 也毫无负担的时髦居家服单品。
充满趣味的荷包蛋形象，是Loungewear系列产品 被人所熟知的标志。在20AW的这一季中，荷包蛋出 海啦!我们设计了一系列与航海相关的元素，和海魂 图案面料，配合可爱的水手荷包蛋。带上船锚和游泳 圈，和朋友们恣情享受出海玩耍的悠闲时光。