Founded in 2013 by Canadian designer Steven Tai, steventai is a brand known for its endearing take on the awkward and quirky girl by experimenting with unconventional techniques and refreshing silhouettes. Progressive, technically detailed and luxurious, the womenswear brand encourages a relaxed tomboy look that defies mainstream trends. By celebrating the feeling of ease, steventai’s collections often reference sportswear and are loose fitted. This casual comfort is then elevated with innovative technological developments on fabrics that create a unique blend between luxury and comfort.


A self-professed bookworm, Macau – born Steven Tai’s unique blend of intellect and irony presents a refreshingly new take on the woman who stands confidently apart from the mainstream.

With a BA in Fashion Design from London’s Central St Martins, Steven worked at design houses including Viktor & Rolf and Stella McCartney before debuting his own label.