AETNA PROJECT is a high-end womenswear brand that interprets contemporary sophisticated women’s garments from classical aesthetics. It was co-founded in Shanghai by designers Feng Linjing and Liu Shiyuan in 2019. Aetna is the name of an active volcano in Sicily, Italy. When the two designers went together to Sicily to watch the sunrise, they were deeply moved by the glimmering but gorgeous scenery of Aetna volcano, hence they decided to name the brand after it. The brand combines simple and practical shape, exquisite pattern and details, and vivid color and printing, which infuses rich imagination into women’s daily clothing. It is intended to remind customers of a classical and romantic lady full of confidence and wisdom.


LINJING FENG: FENG earned her bachelor’s and master’s degrees in womenswear design in the UK. During her undergraduate studies, she had internship at such brands as ROKSANDA and Emilio de la Moren in London, and then worked as a womenswear designer at COMME MOI in Shanghai. After three years of work, she gained a deep insight into brand architecture and models, and then went to the London College of Fashion to pursue her master’s degree. She graduated and founded the brand in 2019.
SHIYUAN LIU: LIU earned bachelor’s and master’s degrees in womenswear design in the UK and Hong Kong. She used to work at Jonathan Saunders studio in London after finishing her bachelor’s degree. After getting the master’s degree in 2016, he worked at LABELHOOD in Shanghai and later served as a visual marketing manager. Three years of working experience helped her accumulate rich experience in operation and promoting designer brands, and developed a comprehensive understanding of the market. In 2019, she got down to founding the brand.

A/W 2021

「A Glimpse of the Eternal Library」


去年在墨尔本维多利亚州立图书馆停留的片刻,为AETNA PROJECT的设计师带来了2021秋冬系列的设计灵感,并以时装为载体再现于画纸之上。



置身于这座澳洲最古老的公共图书馆之中,与它交换记忆的最佳方式,或许便是感受静默之间它施加于你的力量。此间若有一位沉静而专注的女性以书籍为庇护所短暂避世,感受文字如潮水般从自己身上无声淌过,那么她所穿着的,便应是AETNA PROJECT了吧。