AETNA PROJECT

AETNA PROJECT is a high-end womenswear brand that interprets contemporary sophisticated women’s garments from classical aesthetics. It was co-founded in Shanghai by designers Feng Linjing and Liu Shiyuan in 2019. Aetna is the name of an active volcano in Sicily, Italy. When the two designers went together to Sicily to watch the sunrise, they were deeply moved by the glimmering but gorgeous scenery of Aetna volcano, hence they decided to name the brand after it. The brand combines simple and practical shape, exquisite pattern and details, and vivid color and printing, which infuses rich imagination into women’s daily clothing. It is intended to remind customers of a classical and romantic lady full of confidence and wisdom.

DESIGNER

LINJING FENG: FENG earned her bachelor’s and master’s degrees in womenswear design in the UK. During her undergraduate studies, she had internship at such brands as ROKSANDA and Emilio de la Moren in London, and then worked as a womenswear designer at COMME MOI in Shanghai. After three years of work, she gained a deep insight into brand architecture and models, and then went to the London College of Fashion to pursue her master’s degree. She graduated and founded the brand in 2019.
SHIYUAN LIU: LIU earned bachelor’s and master’s degrees in womenswear design in the UK and Hong Kong. She used to work at Jonathan Saunders studio in London after finishing her bachelor’s degree. After getting the master’s degree in 2016, he worked at LABELHOOD in Shanghai and later served as a visual marketing manager. Three years of working experience helped her accumulate rich experience in operation and promoting designer brands, and developed a comprehensive understanding of the market. In 2019, she got down to founding the brand.

A/W 2020

AETNA PROJECT 2020 秋冬系列继续谱写着对于女性的颂歌,设计师从带给她们启发的艺术家Ambera Wellmann为情绪起点表述秋冬的文书。在加拿大艺术家Ambera Wellmann的画笔下,女性都带着令人着迷的如陶瓷质感般温润和光滑的肌肤,她们都被用以流线造型来突出身体的圆润与自然曲线,女性柔美而有力的特点跃然于画布,这是艺术家存藏于画中的一份浪漫情绪,而这份浪漫情绪亦是两位设计师对于秋冬季度的回应。

本季设计着重凸显女性优雅圆润的体态,结合光滑的垂褶、品牌标志性的曲线剪裁,细节之处皆呼应着Wellmann画作中女性的圆润与自然的曲线。摩登又低调的色调贯穿整个系列,蓝紫色、子夜蓝色、棕褐色、深绯红色、黑白色等颜色共谱奇情,色彩的搭配上如同Wellmann低饱和度的画作,倏忽走进了画作中的情绪。

系列在面料的采用上更是将Wellmann画作的光泽感与线条淋漓展现。来自日本的缎面醋酸面料制成的花瓶袖衬衣、微喇修身裤装与褶皱半裙使流水般的垂坠感得到充分体现;它们同样以100%桑蚕丝制成的褐色缎面真丝呈现,使得衣物更轻盈飘逸,着衣者于光影步履之中,映衬出秋冬严寒之外几分温润沉醉。

产自西班牙镶嵌亮片粗纺印花面料点缀了系列的书卷气息,深色的花卉图案被亮片零星覆盖,在弧度微张的半裙装上自成一幅图景。系列还包含以意大利子夜蓝色黏胶面料制成的带着镜面光泽质感的西装夹克、直筒裤装及半裙等,面料的特殊性使得设计挺阔,它的镜面质感配以曲线轮廓,宛如Wellmann画中人的身体光泽。结合提花面料与色彩针织的使用也使得系列的品类更加的丰富与成熟。

此次2020秋冬系列中依旧融入其标志性的真皮系列,“AETNA Leather Project”,皮革的哑光与柔软再次点题品牌一直强调的女性平静而饱满的特质与其标志性的曲线裁剪,恰如其分地在动人柔美之余展现女性飒爽帅气。